Rethinking the Antenna
At Jasco, I was handed an old antenna prototype that had flopped with retailers. It was my job was to find out what was wrong and create a marketable solution.
The Problem
I quickly learned from the prototype that an antenna shouldn’t be designed to hide. My goal became to leverage the technology itself to create a design to put on display.
The Curve
Drawing upon iconic antenna forms, I designed with a curve aesthetic. Rather than obscuring the function, I sought to highlight its strength.
The Curve
I worked closely with engineering to ensure that the housing matched the internals perfectly. I also explored graphics that hinted at the device’s true nature.
The Curve
I worked closely with engineering to ensure that the housing matched the internals perfectly. I also explored graphics that hinted at the device’s true nature.
Reception
To our delight, the curve improved reception and the detachable parts reduced the box size dramatically. The retailers are happy and the antenna is currently on the shelves at Target, Amazon, and elsewhere.